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Managing And Recruiting Affiliates

Once affiliates begin to sign up, even if you areautomatically approving them, its in your best interest to audit your network on a regular basis.Now, the FTC is making marketers responsible forthe actions of their affiliates. If your affiliatesget out of control, it could cost you a lot of money.

You'll have hundreds of affiliates sign up for yourprogram. Hobbyists, spammers, webmasters and evenmarketers. It's very important that you revieweach one on a regular basis to ensure the way theyare promoting you is acceptable to your company andabove all - its legal.

Below, you'll find some tips when screening: 1. All affiliates must have an active website. If not, they may be spammers. 2. The affiliate site content must relate to your products or services. 3. The site should have appropriate levelsof content. 4. Misuse of content. Be very clear withyour affiliates and what content they can use fromyour website.

Affiliate fraudFraud with affiliates has been increasing over thelast several years, which is another great reasonto screen your affiliates on a regular basis. Withfraud, there are two main types:

Malware - Some affiliates out there have developedsoftware that is installed on a machine, normally aspart of a free download. When someone clicks on theaffiliate link, the true affiliate ID is replaced with the fraud.

Fake purchase - If you have a product of high valuethat returns large commissions for affiliates, youmay notice some bad parties signing up, then usingstolen or fake credit card information to purchaseproducts via their links.

Communicating with affiliatesGood affiliates are normally busy, as they can easily forget about your services and products.As time goes by, your offers can wind up less inless visited areas or accidentally deleted.

It's extremely important to stay in contact with your affiliates, even more so with the high performers.Do not wait for them to contact you, as if you do, it normally means they are reporting a problem.By taking the time to contact them, you are showingthat you are interested in the partnership.

You don't need a new product as an excuse to contact your power affiliates. Even if it's justa quick note to ask if they need anything. You can also use the opportunity for feedback on yourprogram as well.

Managing a successful affiliate program is not aneasy task you can fully automate, as you'll haveto get involved. Happy affiliates are more productive, and the more money they make - themore money your company makes as well.

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